Style School · Wardrobe
Cost-per-wear math
The only price tag that matters: price ÷ wears. Why the €450 coat can be your cheapest garment.
Cost-per-wear reframes every purchase: price divided by the number of times you'll actually wear it. A €450 coat worn 150 times costs €3 a wear. A €40 party top worn once costs €40.
Buy the boring math
Spend up on high-frequency pieces — outerwear, shoes, jeans, the bag you carry daily. Spend down (or thrift) on low-frequency statement pieces. This inverts how most people shop, and it's why their closets are full and their outfits aren't.
Track it, don't guess it
Your wardrobe insights compute real cost-per-wear from logged wears. The 'sleeping beauties' list — money hanging unworn — is usually the biggest surprise, and the cheapest place to 'shop' next.
Open this lesson in the app →