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Style School · Hair & make-up

Make-up by the minute

The two-minute face, the ten-minute face and the one rule that saves both: match the make-up to the outfit's loudness, not the other way round.

3 min read · free, like the whole base

Make-up follows the same discipline as clothes: it has a time budget and one job — to sit with the outfit, not fight it. A loud print or a bright colour wants a quiet face; a plain black dress can carry a red lip.

The two-minute face

Concealer where you need it, mascara, a tinted balm. That is a complete face for a weekday, and it takes less time than finding your keys. Add brows brushed up if you have a fourth minute.

The ten-minute face

A light base, a little blush, brows, mascara — then one lead feature: a defined lip or a soft eye. Choose the one the outfit does not already do: a red dress gets the eye, a grey suit gets the lip.

One feature leads

Strong lips and strong eyes at once read as a costume on most days. Pick one. If the neckline is bare and the hair is up, the face is on show — a lip is the easier lead.

Match the loudness

Count the statements: a print, a bright colour, a big earring, a red lip. Two is a look, three is a costume. The face is one of the statements — if the outfit already has two, keep it to the two-minute version.

What this app does and does not do

These are rules from styling knowledge, not a reading of your face. The app never measures your skin, your face or your features; a palette from your own photo is a separate, opt-in step that has not shipped.

Quick rules
Open this lesson in the app →